Unlocking the Culture code – The Value of Corporate Culture

Join us for our joint event with the Università della Svizzera italiana in Lugano as we explore the critical role corporate culture plays in both the triumphs and failures of businesses today. By combining insights from economic research and real-world practice, we’ll shed light on key questions such as:

• Why is corporate culture so crucial?
• How does corporate culture influence business performance, including firm value, risk-taking, and long-term success?
• What are the mechanisms that create and sustain an effective corporate culture, and how can it be measured?

Keynote lecture: The value of corporate culture
Luigi Guiso (Einaudi Institute for Economics and Finance and CEPR)

Panel discussion with Q&A
Sergio P. Ermotti (UBS Group AG)
Ernst Fehr (University of Zurich and CEPR)
Luigi Guiso (Einaudi Institute for Economics and Finance and CEPR)
Luisa Lambertini (Università della Svizzera italiana)

The event will be held in English. For our Italian-speaking guests on-site, we offer simultaneous translation from English to Italian.A livestream and recording will also be available.